“People were using lipsticks as lipsticks, eyeshadows as eyeshadows and so forth. I found these ”rules” somewhat limiting and wanted to create a beauty company that better reflects my perspective on makeup, that it’s simply color and meant to be fun.”
– Linda Hallberg

LH cosmetics is a brand born from a love for creativity and breaking unspoken beauty rules. We believe makeup shouldn’t be limited by rules or traditions – it’s color, meant to be played with and expressed freely. Our mission is to develop multi-use products that give you the freedom to explore and create your own look, without limits.

The company’s roots come directly from our founder Linda Hallberg’s own journey. As a young aspiring artist, she moved to Stockholm to study makeup, living in a caravan to afford her dream. With limited resources, she used the same product in creative ways across her face and body – sparking the vision for a brand like no other. 

We love to play but make no mistake – we’re dead serious about makeup and never compromise on quality. A makeup artist never will. Our products are all vegan and have never been tested on animals. Obviously.