Most Wanted

36 products
    36 products
    Holiday calendar 2024
    Spoil yourself all december.
    new shades
    #color_blink
    #color_blink
    Sparkl
    Sparkle from the inside and out.
    Choose color
    new in
    1993 palette
    Don't miss this collaboration with Margareta Grääs.
    Blotting powder
    World’s first pressed powder with Upsalite®. Innovation.
    Holiday kit 1 - All eyes on me
    Meet a lineup of eye-catching products.
    Holiday kit 2 - The classic look
    Nail the iconic look.
    Holiday kit 3 - Makeup meet skincare
    This kit will make you glow.
    Holiday kit 4 - Give me more sparkle
    Embrace the sparkle.
    New in
    #color_cozy
    #color_cozy
    Plush
    Protection, gloss and hydration - all in one cozy formula.
    Choose color
    New in
    The brow wax
    Shape, lift & define.
    #color_always
    #color_always
    Infinity bronzer
    For a natural warm glow.
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    Sold Out
    H2Glow face mist
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    Infinity glass
    A true multi-tasking product for everyone.
    The new golden 20's palette
    Perfect palette for everyday use as well as for a dinner party or a night out.
    Infinity palette
    Here’s one product that can do it all and is light enough to carry around.
    On set – Subtle glow setting spray
    Healthy glow on the go.
    On set - long-lasting setting spray
    Create, set & protect.
    Matte attack
    A life saver for oily skin.
    Bundle
    -27%
    Oily skin be gone duo
    Perfect for oily and combination skin.
    #color_cool-glow
    #color_cool-glow
    Shaping light
    Multi-use illuminating cream that enhances the light reflections on skin.
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    Daybreak palette
    Perfect palette for spring and summer.
    Shimmer saga
    Effortless creativity at its best.
    Reload palette
    The perfect autumn shades for you to get creative.
    Basic elements
    A palette inspired by the periodic table.
    a palette of eyeshadp on a white background
    a close up of a person's arm with a swat of makeup on it
    Aim higher palette
    9 shades inspired by the thrill of climbing.
    new shade
    #color_drip
    #color_drip
    Glazed
    A high-shine gloss for that juicy and glazed pout.
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    new in
    #color_black
    #color_black
    Eyelash curler refills
    The BFF of your Eyes wide open eyelash curler.
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    Smoke it out palette
    Smokey eye palette perfected.
    Creator palette
    9 hand-picked shades in multiple finishes.
    new in
    Gloil
    A fusion of lip oil and lip gloss, combining high shine with soothing comfort.
    Limited offer
    Bundle
    -20%
    Radiant skin & dewy lips
    Boost your glow.
    Choose color
    Limited offer
    Bundle
    -30%
    The lash collection
    Our complete lash collection together with The adhesive.
    Limited offer
    Bundle
    -22%
    The lash duo 
    Pick your two favorite lash-styles and use them with The adhesive.
    Choose color
    new in
    Gloil plus
    Your skin’s pH for the perfect dose of color and a custom rosy glow.
    Limited offer
    Bundle
    -21%
    Gloil plus lip kit
    Upgrade your lip game with our latest go-to lip combo.
    Choose color
    Limited offer
    Bundle
    -22%
    Plush trio
    The most hydrating trio.