Nov 5, 2026

Linda's base routine: 8 simple steps

Linda Hallberg before and after base routine

A good, hydrating base routine can make or break a makeup look. Whether you're going for a natural no-makeup look or getting ready for a night out with friends, having your base locked in is always a good idea. After all, a great makeup look starts with a great base. But what does it actually take to achieve that smooth, radiant and long-lasting finish? In this guide, Linda Hallberg walks you through her eight easy steps to creating the perfect base, sharing her favorite products and tips along the way.


Want to recreate Linda's base routine? Discover all her base essentials and follow along step by step!

Back to BASE-ICS

Step 1: Primer 

The first step is all about hydration. Once your skin is moisturized, you're ready to go. Linda starts her base routine by spraying On set – Long lasting setting spray. Not only does it give the skin an extra boost of hydration, but it also works as a primer and a protective layer. Formulated with skin-caring ingredients, it helps protect the skin against pollution and blue light.

Step 1 in Linda Hallbergs base routine

Step 2: Foundation


Once the prep is done, Linda moves on to Ctrl+ SKIN in the shade 45 Linda (W) to even out her skin tone. Ctrl+ SKIN is a versatile foundation that offers medium, buildable coverage with a naturally radiant, second-skin finish. Formulated with Ectoin and a Synergistic Moisturizing Complex, it helps hydrate, blur imperfections and support the skin barrier throughout the day.


How you apply it is entirely up to you, but for a smooth and even application, we recommend using a damp The other sponge or The sponge.

Step 2 in Linda Hallbergs base routine

Step 3: Bronzer 


For the next step, Linda uses Infinity bronzer in the shade Always to bring warmth and dimension back to the face. Apply it wherever you feel like adding a little extra warmth and definition.

Step 3 in Linda Hallbergs base routine

Step 4: Blush


While a bronzer brings warmth back to the face, blush adds a fresh pop of color for naturally flushed cheeks. Linda uses Duo dimension in the shade Area, applying it to the high points of her cheeks. This duo features a cool-toned dusty rose with purple undertones, paired with a lighter dusty rose shade that complements it.


Use the brushes from the On the go kit to apply each shade exactly where you want it, or mix them together for a seamless flush of color – It's all up to you.

Step 4 in Linda Hallbergs base routine

Step 5: Powder


For those areas you want to blur, set or mattify, we've got you covered. Linda uses Infinity filter in the shade Haze to blur and smooth certain areas of her face. While it helps control shine and mattify the skin, it doesn't leave it feeling dry. Instead, it creates a soft, natural-looking glow. Perfect for all skin types.


Depending on the look you're going for and what you want to achieve, you can use the brushes from the On the go kit to lightly set your makeup, or The powder puff for a more precise application around the under-eye area and T-zone.

Step 5 in Linda Hallbergs base routine

Step 6: Eyebrows


You know what they say, eyebrows frame the face. This is the perfect step to decide what kind of vibe you want your makeup look to have. For this look, Linda uses the Signature brow duo, which includes The brow wax and Infinity brow pen. She uses the shade Dark brown to fill in sparse areas and slightly elongate her brows, creating a more defined look that beautifully frames the face.

Step 5 in Linda Hallbergs base routine

Step 7: Faux freckles


This step is optional, but it's a staple in Linda's routine. As you probably know by now, we're all about multi-use makeup, and Infinity brow pen is no exception. 


For this step, Linda uses Infinity brow pen in the lighter shade Taupe to create faux freckles across her nose and cheeks. The soft, natural-looking shade makes the freckles blend seamlessly into the skin, giving that effortless look. You'd never guess they were drawn on – That's the beauty of makeup.

Step 7 in Linda Hallbergs base routine

Step 8: Highlighter


Last but definitely not least, it's time for some glow. Linda finishes her base routine with Artistick in the shade Baroque. This gorgeous cream stick has a pearly finish that instantly adds a beautiful glow wherever you apply it.


Artistick is super easy to blend and works just as well on bare skin as it does on a full face of makeup. Simply use The other sponge or your fingers to blend it out. It's that easy.

Step 8 in Linda Hallbergs base routine

Before and after


And there you have it. After eight simple steps, you've created the perfect canvas for any makeup look. Just take a look at Linda's before and after. The results speak for themselves.

Linda Hallbergs base routine before
Linda Hallbergs base routine after

Try Linda's base routine to create the perfect base, then add your own finishing touches! Think of this routine as a blank canvas, ready for you to add your own personality and creativity.


Want to go bolder? Use Crayon to add a pop of color anywhere on your face. Make your lips the center of attention with Biggie or Fantastick, or reach for the Aim higher palette to create a smoky, sultry look. Feeling a little more playful? The 1993 palette is perfect for experimenting with fun and colorful eye looks. And for that extra something, add a touch of Sparkl wherever you want to make a statement. After all, makeup is all about self-expression, so make the look your own.