Meet the founder | LH cosmetics

ABOUT

"Makeup has no rules." - Linda Hallberg

LH cosmetics began with Linda Hallberg’s deep love for makeup. As a young aspiring artist, she moved to Stockholm to study makeup, living in a caravan to afford her dream. With limited resources, she used the same product in creative ways across her face and body, sparking a vision for something new.

With over 15 years in the industry, Linda’s passion for makeup remains as strong as ever. As a leading figure in the makeup world with over 1 million followers, she uses her platform to inspire people everywhere to embrace makeup as a powerful form of self-expression and creativity. To her, every face is a new beautiful canvas to get inspired by.

“People were using lipsticks as lipsticks, eyeshadows as eyeshadows and so forth.

I found these ”rules” somewhat limiting and wanted to create a beauty company that better reflects my perspective on makeup, that it’s simply color and meant to be fun.” - Linda Hallberg

Linda's favorites

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#color_carefree

#color_berry

Hydrating, moisturizing, protecting (SPF15) for both your lips and cheeks.

Choose color

The powder puff

Versatile applicator for a detailed, flawless and even application.

For flawless makeup application.

#color_deep-nougat

#color_dusty-pink

Lipstick, eyeshadow, cream blush, contour - ALL in one.

Choose color

#color_gemma

#color_wood

Multi-use crayon for lips, eyes, brows, cheeks & body

Choose color

Till the end eyeshadow primer

All-day, crease-free confidence with our eyeshadow primer.

Meet the founder | LH cosmetics