Get 35% off our most iconic, vibrant and sparkly makeup essentials. Use discount code ICONS35 at checkout. Get back to sale here.

Birthday sale – daily deal

Get 35% off our most iconic, vibrant and sparkly makeup essentials. Use discount code ICONS35 at checkout.

Get back to sale here.

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Sparkl
Sparkle from the inside and out.
Choose color
new shade
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Glazed
A high-shine gloss for that juicy and glazed pout.
Choose color
2 for 1
a palette of eyeshadp on a white background
a close up of a person's arm with a swat of makeup on it
Aim higher palette
9 shades inspired by the thrill of climbing.
NEW DESIGN
Blotting powder
World’s first pressed powder with Upsalite®. Innovation.
2 for 1
Smoke it out palette
Smokey eye palette perfected.
new in
Gloil
A fusion of lip oil and lip gloss, combining high shine with soothing comfort.
2 for 1
Daybreak palette
Perfect palette for spring and summer.
2 for 1
Creator palette
9 hand-picked shades in multiple finishes.
2 for 1
Sold Out
Reload palette
The perfect autumn shades for you to get creative.
Get notified
2 for 1
Blomma palette
A flower bouquet just for you.
2 for 1
1993 palette
Don't miss this collaboration with Margareta Grääs.