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All is fair in love and makeup

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The single
All is fair in love and makeup
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Till the end eyeshadow primer
All-day, crease-free confidence with our eyeshadow primer.
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-70%
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Crayon
Multi-use crayon for lips, eyes, brows, cheeks & body
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-50%
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Sparkl
Sparkle from the inside and out.
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From our founder

Use your creativity without being restrained

Discover makeup designed to bring out your creativity and spark joy. Founded by professional makeup artist Linda Hallberg, we offer vegan products of the highest quality. Let’s make makeup playful and fun – without limits.

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FOR THE GLITTER LOVER

Sparkling favorites

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Aurora palette
Aurora
A dazzling masterpiece
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Bestseller
New shades
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-50%
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Sparkl
Sparkle from the inside and out.
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-50%
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Glazed
A high-shine gloss for that juicy and glazed pout.
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New shades
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-70%
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Crayon
Multi-use crayon for lips, eyes, brows, cheeks & body
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Beauty deals
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-50%
Infinity highlighter
Get that radiant golden glow
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-70%
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Interstellar
Waterproof high-tech innovative liquid eyeshadow.
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About Us

Our goal is to inspire people to be free in their expression

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About Us

Vegan & multi-use products

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Radiant skin
Eyes to shine
Perfect pout
Better application

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