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The waterproof mascara

The one you can always count on

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Makeup to be trusted

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New in
The waterproof mascara
The one you can always count on
Eyes wide open eyelash curler
Lift & curl like a pro.
Bestseller
Bundle
-70%
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#color_nunki
Crayon
Multi-use crayon for lips, eyes, brows, cheeks & body
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NEW DESIGN
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On set - long-lasting setting spray
Create, set & protect.
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From our founder

Use your creativity without being restrained

Discover makeup designed to bring out your creativity and spark joy. Founded by professional makeup artist Linda Hallberg, we offer vegan products of the highest quality. Let’s make makeup playful and fun – without limits.

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FOR THE GLITTER LOVER

Sparkling favorites

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Bestseller
Sale
-70%
#color_blink
#color_blink
Sparkl
Sparkle from the inside and out.
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Beauty deals
Sale
-50%
Shimmer saga
Effortless creativity at its best.
#color_drip
#color_drip
Glazed
A high-shine gloss for that juicy and glazed pout.
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Beauty deals
Sale
-30%
Infinity highlighter
New recyclable packaging.♻️
#color_collision
#color_multichrome
Interstellar
Waterproof high-tech innovative liquid eyeshadow.
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Beauty deals
Sale
-30%
1993 palette
Don't miss this collaboration with Margareta Grääs.

About Us

Our goal is to inspire people to be free in their expression

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About Us

Vegan & multi-use products

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Radiant skin
Eyes to shine
Perfect pout
Better application

We are proud

Don't take our word for it